From his early beginnings as a young boy working at Northridge Golf Club to his ascension as one of the leaders in Canadian golf, Scott Simmons holds a passion for our great game. He is serious and ready to make progressive steps for the present and future direction of golf in Canada.
Simmons was named Executive Director of the Royal Canadian Golf Association (RCGA) on July 4, 2007. He holds valuable knowledge of the RCGA having previously worked for the organization. Simmons has also excelled outside of Golf House holding a proven record of corporate success in senior executive positions.
A native of Brantford, Ontario Simmons credits early learning’s in golf to his father, grandfather, and Neil Verwey, former head professional at Northridge Golf Club who gave Simmons his first job in 1977 - washing clubs in the backshop at Northridge Golf Club. He also was a caddy at the Brantford Golf and Country Club where he later became a member until moving to Toronto in 1991.
A graduate of the prestigious Richard Ivey School of Business at the University of Western Ontario (1984), it was there that Simmons chronicled his first RCGA experience interviewing then Executive Director, the late Geordie Hilton at Golf House as part of a working paper. Simmons’ intrigue for golf and the RCGA would emerge once again in a post-University position with the International Management Group (IMG) where he consulted for the Association.
From 1992 to 2000 Simmons was appointed as the RCGA’s Director, Marketing and Communications. During that time he left an indelible mark with which the organization continues to benefit from today. Simmons was one of the principals behind the agreement with Bell Canada to become title sponsor of the Canadian Open. The launch of Golf Canada, major network broadcast partnerships, and over $7 million in annual sponsorship revenues were also achieved under the leadership of Simmons. He gathered more key learning’s from icons in the game, inside and outside of Golf House. Former Executive Director Stephen Ross and Canadian Golf Hall of Fame member the late Bruce Forbes, an industry legend, are included in that group who provided Simmons with guidance, leadership, and most of all friendship.
Simmons now returns to the RCGA following a successful seven-year executive management career in the Canadian beer brewing industry. During that time he and his teams have delivered record sales, marketing and brand management results. Simmons spent five banner years as Vice-President, Marketing and Business Development for The Beer Store (TBS). Among his many career achievements, Simmons was a leader in the development of a long-term strategic plan for TBS’s retail renewal program. Leading nearly 30 employees and managing a $6 million operating budget and $10 million capital budget, Simmons’ mandate spurred growth and success still entrenched in TBS merchandising and communications. He restructured TBS’s community investment program improving the organization’s position in community relations and environmental responsibility. Senior management positions with Procter and Gamble, IMG, Sales and Merchandising Group, and most recently Lakeport Brewing LP also highlight Simmons’ illustrious corporate career. During his time with IMG he was instrumental in developing a 10-year business plan for the RCGA. The majority of the plan was executed and delivered major organizational success.
Simmons and his wife Danita have four daughters (Madison, Taylor, Devinn, and Brooke). The family happily resides in Mississauga, Ontario.
Scott Simmons - the newest leader in the Canadian golf community. Dedicated to shaping golf’s future.